In 1922, the first leather handbags entered the product line. In the 1920s, accessories and clothing were introduced into the portfolio. In 1918, Hermès introduced the first leather golf jacket with zipper, made for the then Prince of Wales. In 1900, the company started selling the “Haut à Courroies” bag, which was meant for riders to carry their saddles in it. Between 18, it started selling saddlery and introduced its product in retail stores. Gradually, the company’s product offerings expanded through generations. In the early 20th century, Thierry’s son Charles-Émile Hermès moved the company’s shop to 24 Rue Du Faubourg Saint-Honore in Paris, where it remains to this very day and is the company’s global headquarters. Originally, his intent was to serve the needs of European noblemen by providing saddles, bridles and other leather riding gear. Thierry Hermès founded the company in 1837 as a harness workshop in Paris. The leather goods and saddlery category is the biggest contributor to the company’s revenues (50%), followed by ready-to-wear and accessories (23%), and silk and textiles (9%). Currently, the range of products under the Hermès brand name includes leather goods, lifestyle accessories, furniture, fragrances, watches, jewelry, ready-to-wear and saddlery. Hermès is not a conglomerate in the real sense of the word and does not own a portfolio of brands like its key competitors, which include LVMH, Richemont and Kering. With a brand valuation of USD 18.0 billion, it trails behind Louis Vuitton, ranked 17th with a valuation of USD 31.7 billion. A combination of rich heritage, exquisite craftsmanship, eye for detail and high levels of quality and professionalism through the entire manufacturing process gives Hermès a position of superiority in the very competitive and ruthless world of luxury.Īccording to global brand valuation firm Interbrand, Hermès came in 28th amongst the Best Global Brands 2020. Hermès as a brand enjoys an iconic status in the world of luxury. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published by leading consultancies. Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |